
Greenfield writes in a very open style, so this book would be equally helpful to the business and non-business person. He is a great advocate of the case study as illustration, and uses a variety, from Jamie Oliver and the turkey twizzler, to his own experiences while working at Sainsbury's. The summary at the end of each of the chapter provides a useful reminder of key points, while clever use of tables and graphs helps clarify the trickier concepts.

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